CASE STUDY
The Rinse Lab
Tech-first exterior cleaning · Vallejo, CA · 12-month engagement
BEFORE
- No documented SOPs
- Manual follow-ups on every lead
- Financial tracking in spreadsheets
- Reactive daily operations
- Owner as sole bottleneck
AFTER
- 12 SOPs documented and deployed
- Automated lead pipeline with CRM
- Real-time financial dashboard
- Proactive weekly planning system
- Business runs without owner in room
What we built
✓
Lead pipeline SOP with automated follow-up sequences
✓
Daily operations SOP for field crews
✓
Financial dashboard with real-time P&L tracking
✓
CRM setup and configuration in GoHighLevel
✓
Client onboarding and offboarding automation
✓
Hiring and onboarding system for new crew members
✓
Review generation and reputation management workflow
“For the first time, I can look at my business and see exactly where every dollar comes from and where every lead goes. The infrastructure runs whether I am there or not.”
— Elon Pope, Founder, The Rinse Lab
+87%
Revenue increase
15 hrs
Saved per week
12
Systems installed